Reputation work invites a lot of vague promises. We'd rather be clear — here's how Presida actually works, what it costs, and what it can and can't do.
Presida manages the two sides of your Google review reputation. We write professional, approval-based responses to your genuine reviews, and — separately — we assess and build documented removal cases for reviews that appear to violate Google's content policies. One careful team, two clear services.
No. There's nothing to install, no logins, and no training for your team. Presida is a managed, done-for-you service. Drafts and updates arrive by email, and approving one takes about as long as reading it.
Never. Every response is sent to you first. You can approve it as written, edit it, or ask for a new draft. Nothing appears on your profile until you sign off.
For posting approved replies, Google lets you add a manager to your Business Profile with limited permissions — you stay the owner and can revoke access anytime. We'll walk you through it during onboarding. If you prefer, we can deliver approved responses for your team to post instead.
Yes — always. The draft is a starting point. Change a word, rewrite a sentence, or ask us to take a different angle. It's your voice and your profile.
Local and service-based businesses where public trust drives the decision — healthcare and wellness, veterinary and pet care, professional services, and home or appointment-based businesses. If your Google reviews influence whether someone books, Presida fits.
Yes. Plans are month to month with no long-term contract. You can stop anytime, effective at the end of your current billing period.
All of them — positive, negative, lukewarm, and sensitive. Positive reviews get warm, specific thank-yous; critical reviews get calm, non-defensive replies; and sensitive situations get extra-careful, privacy-conscious wording.
Yes. A profile that only answers complaints looks reactive; one that thoughtfully acknowledges praise too looks genuinely well cared for. We handle the full mix.
Starter includes up to 25 response drafts per month; Pro includes up to 50, along with priority and sensitive handling. Most local businesses fit comfortably within these limits.
We'll let you know as you approach your monthly limit and prioritize the reviews that matter most — typically negatives and sensitive ones first. If your volume regularly exceeds the plan, we'll suggest moving up a tier rather than quietly leaving reviews unanswered.
A one-time project ($99–$199, based on backlog size) for profiles with older unanswered reviews. We scan your profile, prioritize what matters, draft responses for your approval, post them, and send a summary — so ongoing management starts from a clean slate. To be clear, this is response cleanup, not review removal.
No — and we wouldn't try. Genuine negative reviews from real customers generally don't qualify, even when they're harsh or feel unfair. We only build removal cases for reviews that appear to violate Google's content policies. For everything else, a professional public response is the right tool.
Reviews that appear to break Google's policies — for example spam or fake engagement, conflict of interest (such as a competitor or former employee, where evidence supports it), off-topic content, coordinated fake-review attacks, harassment or hate speech, provably false factual claims, or reviews from non-customers. Eligibility always depends on the content, the evidence, and Google's final judgment.
Honest feedback from real customers — a low rating you disagree with, a harsh opinion that breaks no policy, or a complaint about a real experience. If a review reflects something that genuinely happened, it almost certainly stays, and the better path is a thoughtful response.
You send the review link or your Google Business Profile. Within about 24 hours we tell you whether it appears eligible, explain the likely policy issue if it does, and outline the next step. It's free and there's no obligation to proceed.
There's no removal fee. The removal charge applies only when a review is successfully removed. Where a further review or appeal is available, we'll support that escalation — but if Google declines and no further path remains, you owe nothing for the removal work.
It varies. Google sets its own timelines, and they can range from days to several weeks depending on the case and any appeals. We don't promise a specific timeframe — anyone who does isn't being straight with you.
A self-submitted flag is usually just a click with no context. Many fail for exactly that reason. Presida identifies the specific policy the review appears to violate and submits a documented, reasoned case around it through Google's official channels — the version far more likely to be taken seriously.
Yes. We work exclusively through Google's official reporting and appeal tools, on genuine policy grounds. We never post fake reviews, never manipulate ratings, and never claim insider access. If a review doesn't have a real policy basis, we'll tell you it doesn't qualify.
No. The removal case service is available standalone at $249 per successful removal, with no monthly commitment. Clients on the Pro response plan get a discounted rate of $199 per successful removal.
No. Removing a specific review that violates policy doesn't prevent someone from posting again. If a pattern of policy-violating activity continues, each instance would be assessed on its own. This is one reason ongoing monitoring (included in Pro) can help.
Google, always. We build and submit the strongest documented case we can, but the decision to remove a review rests entirely with Google. We never claim otherwise.
No. Presida is an independent service with no affiliation with or special access to Google. We simply prepare and submit well-documented cases through the same official channels available to any business.
Send a review for a free eligibility check, request a free sample response, or email us with anything that isn't covered here.
Email ryan@thepresida.com